Skip to content
Marketing Mentalist
The Brand Briefing Get Featured
Marketing Mentalist
Campaign archive
Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>watch marketing</span>

Helios Luxe turns watchmaking into a story-led campaign
Storytelling

Helios Luxe signs John Abraham to sell watch stories

Helios Luxe signs John Abraham to narrate a phased campaign on luxury watch craftsmanship. Here is why storytelling earns the premium.

2 min read
Helios Luxe sells the story behind the dial with John Abraham
Viral Ads

Helios Luxe’s new film sells the story behind the dial

John Abraham narrates Helios Luxe's campaign on the philosophies behind luxury watches, shifting focus from product features to brand stories.

3 min read
Tissot turns its founding year into a festive brand story
Storytelling

Tissot makes 1853 feel like a gift

Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.

2 min read