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Tag: <span>video commerce</span>

JioHotstar's ads tap 83% shopping-ready viewers
Consumer Behaviour

JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers

JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.

2 min read
Reels are the new storefront for Indian e-commerce
Consumer Behaviour

Video commerce could add $25 bn to India’s GMV by 2030

Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.

3 min read