Tag: <span>unlimited data</span>

Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.

Jio Story: The Habits That Outgrew Data Rationing
The cyber cafe didn’t close because of a campaign. It faded when data stopped being a decision. A look at the habits…