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Tag: <span>TikTok Shop</span>

$300M TikTok sleep brand makes Target debut
Consumer Behaviour

$300M TikTok sleep brand makes Target debut

Target is putting a TikTok-born sleep brand with a $300M second-year run rate in 550 stores to revive its falling home category.

2 min read
Sephora's TikTok Shop experiment: discovery vs loyalty
Consumer Behaviour

Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty

Sephora's TikTok Shop debut is a live test of whether social discovery can create repeat loyalty without discounting eroding a premium brand.

3 min read
TikTok Shop’s 94% live luxury resale shift
Consumer Behaviour

Why 94% of TikTok Shop’s Luxury Resale Sales Are Live

TikTok Shop says 94% of U.S. luxury resale revenue now comes from livestreams. The psychology: live trust, social proof and community.

3 min read