Tag: <span>Tier 2 India</span>
Meesho Mall: 89% first-time brand buyers are from Bharat
Meesho Mall's branded push: 89% of first-time buyers came from Tier 2–4 cities in FY26, while feeds drove 75% of orders.
India’s Next Café Wave Is About Community, Not Coffee
India's café brands are chasing Tier 2 and 3 cities. The winners won't just open outlets—they'll design local relevance and community.