Tag: <span>tier 2 consumers</span>

Reels are the new storefront for Indian e-commerce

Consumer Behaviour

Video commerce could add $25 bn to India’s GMV by 2030

Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.

3 min read