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Tag: <span>taste psychology</span>

Why Saffola's Snack Flop Turned Into an 80% Oats Win
Consumer Behaviour

Why Marico’s Saffola Snack Flop Changed Its Oats Strategy

Marico's baked snack failed because health overshadowed taste. The lesson reshaped Saffola Masala Oats and captured 80% of its category.

3 min read