Tag: <span>Tanishq</span>
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.
The Psychology of Tanishq’s Remarriage Ad
In 2013, Tanishq made a second wedding the centre of a jewellery ad. The psychology behind it: social proof, identity and emotion.