Tag: <span>subscription strategy</span>
CNN bets on the 1% of super users behind 81% of revenue
CNN is taking All Access to the U.K. and Canada, betting on a tiny group of super users that can drive up…
What Reuters’ Dynamic Paywall Teaches About When People Pay
Reuters adjusts its paywall in real time to news-cycle demand and user behaviour. Here’s why that boosts subscriptions without killing ad revenue.
Cord-Cutting Is Slowing. Bundling Psychology Explains Why
US pay-TV losses are decelerating as cable operators bundle streaming apps. The behavioural science of bundling, friction and why cord-cutters never really…