Tag: <span>status signalling</span>
EGO Power+ sells lawn envy, not lawn mowers
EGO Power+’s first ANZ campaign sells the neighbour’s glance, not torque. A look at the psychology behind lawn envy and status.
Why Gen Z Broke the Luxury Watch Playbook of Price Hikes
Swiss watchmakers say Gen Z buys emotion, not status. Here's the consumer psychology behind the shift and what brand builders should do…