Tag: <span>Sponsorship Marketing</span>
Boost Mobile Works Its Arse Off in Love Island Villa
How Boost Mobile used Love Island Australia's phones, challenges and social moments to hijack attention—and what marketers can steal from it.
Haier India’s Sport-O-Tainment Bet: Challenger Brand Psychology
Haier India runs no single big campaign. Its Sport-O-Tainment strategy buys year-round attention instead. Here's the psychology behind the challenger play.