Tag: <span>social media marketing</span>
How Lush Quit Social Ads and Still Hit £736.2M Revenue
Lush quit paid social in 2021 and still grew to £736.2M in 2025. The psychology: owning customer relationships beats renting reach.
Social media turned intimate wear into a shared conversation
Once-taboo conversations about fit and support are moving from private trial-and-error to public, fit-led buying. Here's what brands can learn.
Samsung’s Apple Roast Is More Than Just Twitter Banter
Samsung turned Apple’s iPhone Duo launch into a real-time roast. Here’s what the banter reveals about challenger positioning and share of voice.