Tag: <span>social impact</span>
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.
Hyundai’s Samarth: from sympathy to systems for 26.8M
Hyundai's Samarth initiative moved 26.8 million Indians with disabilities from sympathy to systems — and built long-term brand equity along the way.