Tag: <span>social identity</span>
Planet Fitness names the fear: Feeling Gymtimidated?
Planet Fitness Australia's new Engine campaign names gymtimidation and uses exaggerated gym characters to sell a judgement-free welcome.
The Psychology Behind Airtel’s Har Ek Friend Zaroori Hota Hai
A 2014 Airtel 3G film turned a data plan into a friendship ritual by tapping FOMO and social identity. Here is why…
Friends Repositions Adult Diapers as a Travel Essential
Friends adult diaper brand uses a travel story to destigmatise incontinence for an estimated 14 million middle-aged women in India.