Tag: <span>social commerce</span>
Snapchat’s Inner Circle Shows Gen Z Buys on Peer Trust
Snapchat's Inner Circle campaign teams up with Myntra, Instamart and Nykaa to show how close-friend chats turn festive Gen Z inspiration into…
Video commerce could add $25 bn to India’s GMV by 2030
Creator-led video is turning reels into storefronts in India. Inside the live commerce and shoppable-clip push from Amazon, Flipkart, Myntra and Meesho.
Myntra readies 8 million styles as scroll replaces search
Myntra removes the follower floor for creator commerce, betting that scroll discovery is now replacing search-led shopping. Here's what marketers can learn.
Why Brands Are Choosing Creators Over Influencers
From a $2M sales day at Favorite Daughter to Bob's Discount Furniture's 50% jump in organic reach, creator-led content is outperforming influencer…
Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty
Sephora's TikTok Shop debut is a live test of whether social discovery can create repeat loyalty without discounting eroding a premium brand.