Tag: <span>SEBI</span>

Creators move $350B. Can finfluencers keep trust?

Marketing Psychology

Finfluencers, trust and a $350B buying question

SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.

3 min read

SEBI bets on understanding to move non-investors

Marketing Psychology

SEBI bets on understanding to win over non-investors

SEBI's 'Samajh Se Investing Simple' campaign uses trust, simplicity and verification cues to move non-investors from fear to action.

3 min read