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Tag: <span>scarcity marketing</span>

A 25% Discount Can Halve Profit and Train Fans to Wait
Marketing Psychology

A 25% Discount Can Halve Profit and Train Fans to Wait

Flash sales turn 'eventually' into 'right now'—but repeat them often and fans learn to wait. A look at scarcity, loss aversion and…

3 min read
Scarcity Is the Product: Why $40 Vinyl Sells Out
Consumer Behaviour

Scarcity Is the Product: Why $40 Vinyl Sells Out

Blood Records turns limited vinyl into a scarcity machine, with drops selling out in 10 minutes. Inside the psychology of ownership and…

3 min read
Why a Golden Can Became a World Cup Keepsake
Consumer Behaviour

Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership

Coca-Cola India turns Spain's FIFA World Cup victory into a limited-edition golden can on Zepto and Blinkit. Here's the psychology.

3 min read