Tag: <span>Rungta Steel</span>
Rungta Steel’s SRK-Alia-Ranbir ad parodies TMT category
Rungta Steel's new TVC with SRK, Alia and Ranbir parodies TMT advertising conventions instead of films to make strength claims memorable.
The psychology of Rungta Steel’s SRK-Alia-Ranbir ad
Rungta Steel casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor to parody TMT advertising. Here's the psychology behind the attention.
Why Indian Ads Are Stacking Celebrity Casts
Why Indian brands are swapping solo celebrities for ensemble casts—and how Rungta Steel, Flipkart and Myntra keep the crowd from becoming the…