Tag: <span>Retail Media</span>
JK Tyre lifts 16-inch+ mix to about 30%—distribution is the brand
JK Tyre lifted its 16-inch+ passenger tyre mix from 10% to about 30% by pairing national reach with 800 Google-listed shops and…
Retail media’s festive ad spend set to reach ₹11,500 crore
Festive commerce and retail media spending is projected to grow 27% to ₹11,500 crore as brands chase shoppers closer to the buy…
AI edges social 65-64 in festive shortlists
BCG finds LLM search influences final brand choice in 65% of Indian journeys where it appears, just ahead of social's 64%. The…
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
AI Agents Are the New Shelf Space
AI assistants are becoming a new gatekeeper. New tracking shows recommendations vary wildly, retailer citations are uneven, and AI traffic is growing.
What India’s New E-commerce Rules Mean for Discount Psychology
India's new e-commerce rules redefine the 30-day reference price and sponsored-listing transparency. Here's what it means for discount-led strategy.
Retail Media’s New Battle Is Positioning, Not Reach
Eleven retail media networks pitched advertisers in New York. The winners weren't selling reach - they were selling a distinct psychological context…