Tag: <span>retail experience</span>
Why 40% of Indian shoppers are looking past logos
Indian premium buyers are moving past logos to fabric, fit and repeat value. Here is what quiet premium means for brand strategy.
Merino’s 250+ studios reframe the laminate sample problem
Merino's campaign compares tiny laminate samples to buying a saree or necklace unseen, and uses 250+ Studio Merino outlets to show designs…