Tag: <span>Reframing</span>
Surf Excel’s Daag Achhe Hain: the ad that reframed dirt
In 2005, Surf Excel turned a muddy uniform into a badge of growth. Here's the psychology behind the ad that made stains…
Limelight launches Miss Clarity to rethink diamond assumptions
Limelight pairs Shilpa Shetty with a diamond expert character to challenge jewellery's unspoken rules on size, proposals and gifting.
The psychology behind Melbourne Star’s Rise Above ad
How Melbourne Star’s ‘Rise Above’ brand film uses reframing and awe to turn a troubled attraction into a city comeback.
Surf Excel’s Daag Achhe Hain: The Psychology of a Stain
How a 2005 Surf Excel puddle film reframed dirt as proof of childhood, turned detergent into an emotional choice and entered Indian…
The Psychology of Always #LikeAGirl: Reframing a Putdown
How a 2014 Always ad turned a schoolyard taunt into a confidence insight using reframing, stereotype threat and identity affirmation.
KreditBee Reframes Ambition as Practical to Sell Bigger Loans
KreditBee's Bee Practical campaign reframes practicality as planning ambition, using three films to introduce bigger lending products.
Why HDFC MF’s All-Women Dahi Handi Ad Works on Us
HDFC Mutual Fund's 'Barni Se Azadi' swaps the matki for a savings jar and the pyramid for women. A look at the…