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Tag: <span>reference pricing</span>

The 2016 offer that reset India's data expectations
Consumer Behaviour

The 2016 Welcome Offer Was a Reference-Point Reset

The 2016 Welcome Offer was less a pricing move and more a reference-point reset. Here's what Indian marketers can still use from…

3 min read
What Marketers Took From Jio's Free Data Reset
Pricing Psychology

The Zero-Price Effect Behind Jio’s 2016 Welcome Offer

How Jio's 2016 Welcome Offer used zero price to reset India's data reference point, and what that shift taught marketers about habit-led…

3 min read
India's new pricing rules could kill fake discount anchors
Pricing Psychology

What India’s New E-commerce Rules Mean for Discount Psychology

India's new e-commerce rules redefine the 30-day reference price and sponsored-listing transparency. Here's what it means for discount-led strategy.

3 min read