Tag: <span>purchase behaviour</span>
Alliant’s PurchaseCore turns billions of buys into targeting
Alliant's PurchaseCore uses billions of real transactions to predict who will buy next, by category, brand affinity and in-market signals.
Only 9% of shoppers buy where AI search begins
New survey data shows AI is winning discovery but not purchase: 16% start product search on ChatGPT while only 9% buy there.…