Tag: <span>property marketing</span>
Why Overpricing Backfires: The Psychology of Listing Prices
Savills' latest research shows why sellers overprice in weak markets, how stale listings change buyer perception, and why pricing is psychology first.
Pricing psychology: why a quiet first week kills sales
Savills finds that in weak markets, overpricing does more than delay a sale—it makes buyers assume something is wrong. Here's what that…