Tag: <span>Programmatic</span>
CTV spend jumps 43%, but Huella says views are not enough
Huella's Singapore push bets that interactive CTV formats, not just better targeting, can turn viewer attention into measurable action.
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
Amazon’s Ad Auction Case Exposes a Pricing Trust Problem
The FTC says Amazon quietly changed its ad auction pricing. Marketers shrugged. Here's what that reveals about trust, transparency and price psychology.