Tag: <span>Programmatic</span>
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
Amazon’s Ad Auction Case Exposes a Pricing Trust Problem
The FTC says Amazon quietly changed its ad auction pricing. Marketers shrugged. Here's what that reveals about trust, transparency and price psychology.