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Tag: <span>performance marketing</span>

Relevance, not emotional tricks, is what sells
Marketing Psychology

The Pavlovian myth: relevance beats emotion in ads

Watson brought Pavlov's conditioning to ads and the industry followed. Modern search experiments suggest usefulness, not emotion, drives sales.

3 min read
Banking's 50,000 crore consumer-first lesson
Branding

Kotak’s 50,000 Crore Consumer-First Banking Bet

Rohit Bhasin's FMCG playbook at Kotak turned a liquidity product into a 50,000 crore book by understanding Indians' emergency money mindset.

3 min read
AI Made Speed the Baseline. Judgement Is the Moat
Marketing Psychology

AI Killed the Old Performance Playbook. Judgement Is Next

AI compresses days of performance work into minutes, but volume is the baseline. The real edge is judgement, hypothesis-led testing and cultural…

3 min read
Why Blockbuster Ads Are Losing Recall Today
Consumer Behaviour

Why Gen Z Can’t Recall Ads: The Psychology Behind the Shift

TV's share of ad spends fell from 39.2% to about 21%, digital rose to 44%+. What the shift means for brand recall,…

2 min read