Tag: <span>PepsiCo</span>
Energy Drink Label on Trial in India’s $1.6B Market
India's regulator says PepsiCo and Monster used 'energy drink' labels to dupe buyers. What the label fight means for brand managers.
Quaker’s 2026 bet: 12g protein and 33% fibre
Quaker's India journey from heart-health education to a 2026 protein-and-fibre refresh shows why health claims need to be taught, not assumed.
Why One in Five Homes Is Rewriting Grocery Packaging
NielsenIQ sees mini cans, personal packs and portion-sized formats shaping the 2035 shelf as households shrink and GLP-1 use rises.
11 Million Bottles Taught a Youth Brand to Talk to Parents
Mirinda's #ReleaseThePressure campaign turned packaging into a letter to parents. Here's the psychology—and the missing measurement—for youth brands.
PepsiCo’s Price Flip-Flop Is a Loyalty Problem, Not a Pricing One
After cutting Frito-Lay prices in February, PepsiCo is now lifting some again. The real issue isn't margin strategy—it's eroding customer loyalty.
FSSAI energy-label ban forces beverage brands to rebrand fast
Red Bull is in court, Reliance has rebranded Campa Xtra and PepsiCo is pulling Sting stock as India's 'energy' label ban reshapes…
Why Publicis Traded a Pitch for PepsiCo and Control
Publicis skipped Coca-Cola's pitch to take PepsiCo without one. The real prize wasn't billings—it was control built on years of trust.