Tag: <span>peak-end rule</span>
66% of Indian Concert-Goers Chase the Crowd ‘Chills’ Moment
BookMyShow's OOO survey of nearly 1,700 concert-goers finds 66% call singing along with fans their top 'chills' moment, and 46% get post-concert…
Indeed Stay Gold: a punk surprise sells a good future
Indeed Japan's STAY GOLD turns a punk surprise into an emotional reward for job search. A behavioural read on peak-end, nostalgia and…
Adidas turns Messi’s farewell into a masterclass in not selling
Adidas skips stats and trophies to let Lionel Messi narrate his own farewell. Here's why restraint can be the strongest brand strategy…
When Ads Say More Without Words: Cadbury and Fevicol
Why Cadbury’s 2007 Gorilla and Fevicol’s Bus film worked without product demos—and what brand leaders can learn about feeling-led advertising.