Tag: <span>Parag Milk Foods</span>
Pride of Cows uses Athiya Shetty to sell slowness, not celebrity
Pride of Cows' new campaign with Athiya Shetty reframes celebrity as an invitation, not an endorsement, for single-origin dairy's wellness story.
Pride of Cows uses Athiya Shetty to sell calm, not endorsements
Pride of Cows casts Athiya Shetty as an invitation to calm, not a product endorser. Here's the brand psychology behind the slower,…