Tag: <span>omnichannel</span>
How a 0–100 index tracks digital’s hold on buying journeys
A SPJIMR student project measures digital influence on real purchase journeys—and finds AI can overstate the role of online platforms.
What media orchestration really means for brand storytelling
CMI Media Group's Ad Astra says ads work best as chapters in one story. Here's how sequence-based media planning makes fragmented channels…
India’s D2C revolution: what actually builds brand loyalty
An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.
The Souled Store Shows How Fandom Becomes a Brand Moat
How licensed IP, digital community and themed stores took The Souled Store to ₹492 crore revenue while profit fell 38% in FY25.