Tag: <span>Nykaa</span>
Nykaa Lovestruck and the psychology of Love At First Swipe
Nykaa Cosmetics turned its Lovestruck Lipstick launch into a three-film romance with Rasha Thadani and Rohit Saraf. Here is the psychology behind…
Nykaa and L’Oréal BOLD bet on India’s indie beauty founders
Why two beauty giants are taking minority stakes in emerging Indian brands instead of buying them outright — and what founders can…