Tag: <span>New ads</span>
Medibank Untangle: health cover becomes mental fitness
Medibank's Untangle platform reframes health insurance around mental fitness, backed by a $100 million mental health investment.
JW Marriott’s new ad proves luxury now sells presence
JW Marriott's new film uses Aishwarya Rai Bachchan to reframe luxury as attention. These are the behavioural levers at work.
LOVETC’s ‘Who Wore Who?’ makes makeup an identity game
LOVETC's Tamannaah Bhatia campaign flips makeup into an identity game. The psychology behind the 'Who wore who?' hook and what marketers can…
Himalaya BabyCare’s Gentle Baby Wash ad sells first trust
Himalaya BabyCare's new film turns a nurse's advice into a trust signal for Gentle Baby Wash, naming pH 5.5 and herbal ingredients.
JSW Dulux’s Velvet Touch Eterna sells luxury through restraint
JSW Dulux's twin-film launch for Velvet Touch Eterna turns paint into an emotional identity buy. Here's the psychology behind the restrained luxury…
Godawan’s 5,200-Piece Ceramic Film Sells Conservation
Godawan's World Wildlife Week stop-motion film uses 5,200 ceramic pieces and 100-plus artists to turn Great Indian Bustard conservation into a craft…
Mivi One 5G bets on agreement, not spec wars
Mivi enters the smartphone market with the One 5G and a campaign that trades spec debates for one thing everyone can agree…
HIT’s New Shefali Shah Film: Roach Control as War Room
Godrej HIT’s new Shefali Shah film reframes roach control as a war-room mission—using authority, framing, and a visible nest-kill chain.