Tag: <span>Microdramas</span>
Hyundai tests 2.5-minute microdramas to lift recall
Hyundai teams with Terribly Tiny Tales on six Diwali microdramas, then judges 15 days of recall, brand lift and sales impact among…
Godrej Tests Microdramas as 1 in 2 Watch Daily
Godrej Enterprises Group is running an eight-episode Instagram microdrama to see if serialised stories can lift brand consideration, not just views.
79% Can’t Prove Influencer ROI, So Brands Are Going Always-On
Marketers say influencer ROI is hard to measure. A new playbook swaps one-off creator bursts for owned, habit-forming social series.
India’s microdrama market is already a $600M business
Microdramas grew from a novelty into a $600M market in India. Here's what the watch-time, subscription and branded-content shifts mean for marketers.