Tag: <span>media measurement</span>
IRS returns after six years with trust-and-attention metric
The Indian Readership Survey is back after six years with digital readership and a planned trust-and-attention metric that goes beyond reach.
Ipsos MediaCell clears CESP audit with 97% accuracy
Ipsos's passive measurement app reported 97% radio accuracy in a CESP audit. Here's what that means for cross-media planning.