Tag: <span>media buying</span>
Why Retail Media Networks Still Struggle as Brand-Building Channels
Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.
When Half Your Traffic Isn’t Human, Retargeting Breaks
Bots and AI agents now drive over half of web requests. Here's why that poisons retargeting, inflates performance data and forces marketers…
Ad Tech’s Trust Problem: What the Amazon FTC Case Teaches
Amazon's auction charges, Google's escape from a breakup and The Trade Desk's 15% cut all point to one thing: the psychology of…
Amazon’s Ad Auction Case Exposes a Pricing Trust Problem
The FTC says Amazon quietly changed its ad auction pricing. Marketers shrugged. Here's what that reveals about trust, transparency and price psychology.
AI Agents Are Overspending. Agencies Are Building Audit Logs
Media agencies are building audit logs and token caps to stop AI agents from drifting and overspending. The real problem is behavioural,…