Tag: <span>measurement</span>
What Effectiveness Awards Teach Indian Marketers
The strongest Indian campaigns start with a business problem, not a brief. Here is what effectiveness awards reveal about insight, media and…
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.
Valkyries’ $100M sponsor pitch: mission meets capital
A two-year-old WNBA team became the first women’s sports team to hit $100 million in annual revenue. Here’s the sponsor pitch behind…
D2C Brands Are Measuring Influence With the Wrong Ruler
Why judging creators on sales alone misses their real job: trust and consideration. Watch branded search and depth ratios instead of raw…
Check Reality Before You Try to Change Perceptions
Perception gaps in London policing reveal why marketers should diagnose before persuading. What people believe is often shaped by distance, not data.