Tag: <span>marketing strategy</span>
India’s Middle-Income Majority Is Now Too Diverse for One Segment
India's middle-income band now covers 53% of top-city households. Income alone hides real buying triggers; marketers need transition moments.
AI Discovery Is Splintering Past ChatGPT. Here’s How to Adapt
ChatGPT's share of AI prompts fell from 70% to 50% in 2026 as Gemini, Claude and Google AI Overviews rose. Here's how…
Why Retail Media Networks Still Struggle as Brand-Building Channels
Retail media networks now promise full-funnel reach, but attribution models and budget silos keep pulling spend toward performance. Here's why.
Cheesecake Scarcity Is Fueling a 36-Outlet India Expansion
The Gourmet Cafe plans 36+ India outlets in five years and a multi-brand play. The real story is how scarcity and anticipation…