Tag: <span>marketing strategy</span>
Christmas Ads Still Bet on Celebrities Over Creators
Creators dominated marketing budgets all year, but the first Christmas campaigns still put celebrities front and centre. Here is the psychology behind…
Marketing’s dopamine hit is crowding out real brand building
Joseph George argues marketing's fast rewards are outpacing the slow work of making. Here's how brand leaders can rebalance the loop.
Why AI Marketing Fails: Accountability Without Authority
AI marketing projects often fail for an overlooked reason: marketing has accountability without decision authority. Here is how leaders can fix it.
Give Buyers a Story to Follow, Not Just Features
Brands that give people a story to follow—not just a feature list—hold attention longer. Here's the research and a four-week pilot to…
A 9x Lead Jump in Japan—With Zero New Headcount
How HubSpot rebuilt Japan's email automation in two months, split technical and cultural work, and grew qualified leads 9x without new hires.
6M Views, Almost Zero Sales: The Relevance Problem
A comedy creator's course promo hit six million views and generated almost no enrolments. Why relevance, not reach, decides influencer sales.
WPP: Quick commerce took an FMCG client to 70-80% of sales
WPP Media India's new playbook says brands can test products, read live purchase signals and scale based on marketplace behaviour.
Why answer engines skip your best pages: the AEO audit fix
Being findable is not being citable. A four-layer AEO audit turns 'we're not in ChatGPT' into a fix list content and brand…
AI’s Next Act Is Reading Audience Psychology
New research on 1,055 YouTube videos and 633,000 comments shows AI can decode why content resonates, moving marketing past volume.
How HCL Is Using Classical Arts as Brand Glue
Nearly 30 years of HCL Concerts shows how a B2B tech group uses culture, not leads, to build relationships and mental availability…
Converse Halts Marketing After KKK Imagery Backlash
After a Chuck 70 X campaign with Aespa's Karina evoked KKK imagery, Converse paused marketing. Here's what the misstep teaches brand teams…
India’s Middle-Income Majority Is Now Too Diverse for One Segment
India's middle-income band now covers 53% of top-city households. Income alone hides real buying triggers; marketers need transition moments.