Tag: <span>market share</span>
How Dotty Helped Tesco Reach 15.4% Market Share
Tesco's Dotty ads turned an unreasonable shopper into proof of Every Little Helps—and helped the retailer climb to 15.4% market share by…
Apple India: 10% Share Without a Cheaper iPhone
How Apple went from 4% to a projected 10% India smartphone share without a cheaper iPhone—by building factories, stores and financing first.