Tag: <span>market research</span>
More Than Half of Brand Choice Is Shaped by Context
Ipsos finds more than half of brand choice is shaped by context, not category. Here is how occasion-based tracking can reveal hidden…
APAC Economic Confidence Dips to 49% Despite Stable Finances
APAC consumers can pay their bills but are cutting spending as economic confidence slides, finds Dentsu's Q3 2026 Consumer Navigator.
What 100 Waves of Ipsos Consumer Tracking Teach Brand Strategy
Ipsos Market Essentials now spans 15 markets and 100 waves. The shift from pandemic tracker to ongoing consumer pulse matters for brand…
Check Reality Before You Try to Change Perceptions
Perception gaps in London policing reveal why marketers should diagnose before persuading. What people believe is often shaped by distance, not data.