Tag: <span>Loyalty Programmes</span>
Why Finolex Markets to Plumbers, Not Homeowners
Finolex built its pipe brand around plumbers, not homeowners. Here's the psychology behind marketing an invisible product through a trusted intermediary.
Air India x IHG: The Psychology Behind Points Partnerships
Air India's Maharaja Club and IHG One Rewards now swap points. Here's the consumer psychology that makes loyalty tie-ups quietly powerful for…