Tag: <span>Lionel Messi</span>
What Messi’s farewell can teach brand custodians about turnarounds
Lionel Messi's late-career turnaround for Argentina offers a playbook for brands that need to reverse a narrative, from Vera Wang to Nykaa.
Adidas turns Messi’s farewell into a masterclass in not selling
Adidas skips stats and trophies to let Lionel Messi narrate his own farewell. Here's why restraint can be the strongest brand strategy…
Rexona turns Messi’s movement into a font
Rexona Argentina's free GOAT Font converts Lionel Messi's dribbles into usable letters and shows how brands turn fame into assets.