Tag: <span>K-beauty</span>
The Face Shop Glow Before You Go: Skin First, Makeup Later
The Face Shop's festive campaign reframes Korean skincare as the first step in Indian celebrations—before makeup, outfit and occasion.
Etude’s India test: K-beauty novelty hits a pricing wall
Etude is betting on skincare-infused complexion and local launches, but novelty alone won't justify K-beauty's price gap in India.
Half of Gen Z beauty buyers now live outside metros
Myntra report: half of Gen Z beauty buyers are in Tier 2 and 3 cities, with K-beauty up 200% and minis driving…
K-beauty up 200%, men’s skincare 78%: Myntra’s Gen Z shift
Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…
Zepto sees 4.6 lakh ramen searches as K-wave hits carts
K-dramas and K-pop are moving from screens into Indian shopping carts, beauty routines and travel plans. Zepto's search data shows how fast…