Tag: <span>Jio Story</span>
How Jio’s Welcome Offer Reset India’s Data Expectations
The 2016 Jio Welcome Offer reset India's reference price for data. Here's what marketers can learn from the psychology of free.
From data rations to unlimited: the quiet shift since 2016
The shift from rationed data to always-on access changed more than plans. It changed what people count: not megabytes, but attention.