Marketing Mentalist

The Brand Briefing Get Featured

Marketing Mentalist

Campaign archive

Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing

Tag: <span>jasmine</span>

Jasmine, Gifting and the Psychology of Diwali

Consumer Behaviour

The Body Shop India Turns Jasmine Into a Diwali Ritual

The Body Shop India’s Diwali campaign turns jasmine into a sensory anchor for self-care and gifting. Here’s what brand managers can learn.