Tag: <span>Instagram</span>
Instagram’s 90-minute video bet is really about retention
Instagram's reported 90-minute video test isn't just a YouTube play. It's a reminder that discovery is cheap and continuity builds brands.
Instagram’s 90-Minute Video Turns Reels Into a Funnel
Instagram’s new Features format allows up to 90 minutes of horizontal video, with Reels clips as short-form doorways to long content.
Godrej Tests Microdramas as 1 in 2 Watch Daily
Godrej Enterprises Group is running an eight-episode Instagram microdrama to see if serialised stories can lift brand consideration, not just views.