Tag: <span>Indian consumers</span>
Why 2016 turned video calls into India’s shared memory
Nostalgia works harder when a memory is shared. The 2016 Jio data moment turned first video calls into collective nostalgia—and a brand…
Ajio’s festive brand face is an identity play
Ajio named Ahaan Panday as its 2026 festive campaign face. The move shows celebrity endorsements work best when a face carries identity,…
MTR Turns Festive Sweets Into a Language of Affection
MTR Foods' new festive campaign documents how mithai works as an unspoken emotional code and connects it to a bigger sweets portfolio…
How The Body Shop Made Jasmine a Diwali Brand Code
The Body Shop India’s Diwali campaign uses jasmine as a familiar cultural code for self-care and gifting. Here’s why that strategy works.
India’s Premium Wave Is Outgrowing Its Metro Map
India's premiumisation wave is spreading beyond metro India. Homes, phones, cars and daily essentials are trading up. Here's what brands should do…