Tag: <span>humour marketing</span>
Redmi turns phone mishaps into crimes with Anup Soni
Redmi's four-part Note 17 Pro campaign casts Anup Soni as a Crime Patrol-style host who flips phone mishaps into playful offences.
Myntra BFF Ads Turn Tiny Moments Into Shopping Triggers
Myntra's Big Fashion Festival campaign uses Alia Bhatt and Ranbir Kapoor to show how everyday cues spiral into shopping justifications.
Why 91% of India’s Next Gen Pay Attention to Funny Brands
New Snapchat-Omnicom research shows 91% of India's Next Gen pay more attention to funny brands—and forced humour can backfire. Here's what marketers…
India’s Next Gen: 91% pay more attention to funny brands
Snapchat and Omnicom's six-country study shows 91% of India's Next Gen pay more attention to funny brands—but forced humour backfires.