Tag: <span>humour in marketing</span>
Scotts WEE-MERGENCY: the psychology of a tiny lawn patch
Scotts and Beau Ryan turn dog-urine lawn patches into a mock emergency. Here's the behavioural science behind WEE-MERGENCY.
How Naukri.com’s Hari Sadu Ad Turned an Insult Into Brand Gold
The Hari Sadu ad didn't sell job listings. It sold the relief of escaping a boss. Here is the behavioural science behind…
Planet Fitness names the fear: Feeling Gymtimidated?
Planet Fitness Australia's new Engine campaign names gymtimidation and uses exaggerated gym characters to sell a judgement-free welcome.