Tag: <span>humour in advertising</span>
₹3,442 cr later, Imperial Blue bets on a 20-year-old idea
After a ₹3,442 crore deal, Tilaknagar is reviving Imperial Blue's two-decade-old Men Will Be Men idea—keeping the asset but modernising the joke.
Why CRED’s absurd loan-stacking ad sticks
CRED turns two dull money warnings—loan stacking and EMI bounces—into theatre with Rakhi Sawant and Sonam Bajwa. Here's why the absurdity works.