Tag: <span>holiday marketing</span>
Christmas Ads Still Bet on Celebrities Over Creators
Creators dominated marketing budgets all year, but the first Christmas campaigns still put celebrities front and centre. Here is the psychology behind…
Why Ulta’s Holiday Ad with Selena Gomez and Tate McRae Works
Ulta Beauty's holiday ad pairs Selena Gomez and Tate McRae with Mrs. Claus, and both stars are selling products they founded.
Target’s $5 holiday playbook: anchors, exclusives, AI
How Target's $5 candles, daily deals and Ask Target AI reveal a price-ladder strategy for budget-conscious holiday shoppers.